Promoting your Book on Facebook and Twitter is a Total Waste of Time

June 24, 2013 at 4:02 pm Leave a comment

Reposting this link from my publisher. Something to chew on for all of us in the publishing industry, hitting our collective heads against the wall.

Canadian Writer

"Facebook author pages (like this one of mine) are a waste of time" Mary W. WaltersWorse, it’s probably turning off many of your on-line friends.

After being told for several years by every guru in the business (most of them styled as “social media experts”) that as a writer I must focus my attention on self-promotion through social media, I now consider myself to have become a social media expert myself — at least when it comes to matters writerly.

And I am telling you that those other social-media experts (and the publishers that parrot them) are full of crap. When it comes to book promotion, your time is far better spent on other kinds of marketing activities, or even in writing your next novel, than it is being anywhere on social media.

For about five years I have read books, blog posts, articles and tweets on the subject of book marketing and networking, and I have Facebooked and Tweeted and LinkedIned until my smile…

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