Who’s going to BEA (Book Expo America)?

As a children’s author, I’m wondering whether to attend BEA and what’s in it for me?  Yes, there is a children’s author breakfast on Friday.  Yes, there is a Writer’s Digest/Book Surge sponsored conference on Wednesday, which looks to be mildly interesting. But is this worth my while to pay for plane tix, hotel, conference at 199.00 and the breakfast, plus other meals over three days?  Who out there has attended and has positive or negative comments about the experience?  Is this really the “BEA-all and end-all of the publishing industry events?